Coming to Your Supply Chain: Social Media

August 8-9, 2012
Chicago, IL

Pink slime...One uninformed blogger...Worldwide access...and your company or your supplier is in the crosshairs of major controversy — maybe even a public relations or legal debacle (or disaster?) for your organization.

Question: What is the common denominator of this ever more likely picture?
Answer: Social Media.

Whether you agree or disagree with the above answer, you cannot afford to ignore how social media has shifted power and authority from business to the electronic device of the moment. Join and engage with your peers to discuss and debate social media and its impact — today and tomorrow — on your supply management function and your business decisions.

Forum Location

JW Marriott Chicago
151 West Adams St
Chicago, IL 60603

Call 312.660.8200 by July 16, 2012 to receive the CSSL rate of $289.
(A room block has been reserved for attendees)

Forum Sessions

Date/Time Session Title/Description Speaker
Wednesday, August 8, 2012
8:00 am - 8:30 am
Introductions and Welcome Lisa Ellram, Ph.D., CPA, C.P.M., CMA
Director, CSSL
Rees Distinguished Professor of Supply Chain Management, Miami University of Ohio
Wednesday, August 8, 2012
8:30 am - 9:45 am
When Will It Be Your Turn?

Social media can create reputational risk that may or may not be founded on solid facts. Public reaction can create immediate and significant Supply Chain impacts, affecting cost and availability of essential materials. Learn from real life examples, including how a blogger in a matter of days changed the supply chain for ground beef and how NGOs are changing the way companies now look at their Supply Chains.

Engage with an expert on managing companies in crisis and come to understand how to use communication strategies to counter "bad press." Obtain answers to these questions:
  • What types of tools, including preemptive actions and public education, can be used to manage social media?
  • Why is it critical for supply executives to know when to engage senior management and vice versa?
  • What can you do when the next crisis hits?
Ann Oka
Senior Vice President, Supply Management

Mike Fernandez
Corporate Vice President, Corporate Affairs
Cargill, Incorporated
Wednesday, August 8, 2012
10:00 am - 11:00 am
In Your Face Social Media — Learn From Others

Using real-world examples we'll highlight trends and examine strategies in social media. Some corporations have been the focus of negative social media campaigns — even supply chains have been on the receiving end of social media attacks. In addition to developing an understanding of where organizations are in their social media maturity, participants have the opportunity to discuss what their companies are doing to stay abreast of fast-moving social media trends. Discover where to grow and improve your social media strategy. Yes, you need a strategy.
Lisa Ellram, Ph.D., CPA, C.P.M., CMA
Director, CSSL
Rees Distinguished Professor of Supply Chain Management Miami University of Ohio
Wednesday, August 8, 2012
11:15 am - 12:15 pm
Turmoil in Europe / Social Media in Europe — the Promise and Peril

Start this session with insights and stories from a senior supply professional living EU turmoil every day followed by discussion and questions.

The ability of an increasing number of individuals in Europe to communicate, participate and engage through social media opens a wide range of opportunities to improve social and business interaction in Europe. One needs only look at the recent headlines to see the impact of social media to disseminate information with far reaching consequences. Given the dynamic demographic, financial and political trends in the region, increased social participation and engagement represent both a great opportunity and a significant challenge. Opportunities and benefits will go to those individuals and companies who can embrace the complexity and the unprecedented pace of change brought about by these innovations. Social media undoubtedly promises to be a major driver for change, individuals and businesses can only ignore it at their peril.
Chris Martus
European Procurement Director
Wednesday, August 8, 2012
1:15 pm - 2:15 pm
Risk Gone Viral...How Social Media Changes the Risk Equation

The advent of social media significantly increases both the probability and impact of risk events for businesses. Arguably, companies were ill prepared to manage risk before, and are even less prepared to manage risk in this new era of global and instantaneous — or viral — communications. Speed is the "x-factor" and if nothing changes, social media could be the proverbial straw that breaks the camel's back.
Greg Portell
A.T. Kearney

Paul Schroder
A.T. Kearney

David Powell
A.T. Kearney
Wednesday, August 8, 2012 2:30 pm - 4:00 pm Social Media: A Waste of Time or A Catalyst for Supply Chain Innovation?

In the early 1990s, many companies were concerned about allowing employees to use the Internet. The fear was that productivity would decrease because everyone would be surfing websites all day, especially inappropriate ones, instead of working. Looking back on this, it is clear that companies were shortsighted, unable to fully recognize how the Internet would ultimately transform the way we live and work. We are at a similar crossroads today with social media. Many companies are skeptical about the role and value of social media in business, especially in supply chain and logistics processes.

This interactive and discussion-driven session will explore how executives need to think beyond Facebook, LinkedIn, and Twitter; how companies are starting to use social media to enhance their supply chain processes; the internal and external challenges associated with using social media and how companies are addressing them; and how social media can be used to enhance internal collaboration and communication.
Adrian Gonzalez
Adelante SCM
Wednesday, August 8, 2012
4:00 pm
Daily wrap-up Lisa Ellram, Ph.D., CPA, C.P.M., CMA
Director, CSSL
Rees Distinguished Professor of Supply Chain Management, Miami University of Ohio
Wednesday, August 8, 2012
5:00 pm
Reception followed by dinner  
Thursday, August 9, 2012
8:00 am - 10:00 am
The Real World (Today and Tomorrow): Social Media on the Front Line

An analogy to social media is the ten year old race to integrate the internet into the supply department and business in general. We all know how this journey continues to play out. Social media is the new supply-must-have-a-strategy-now project. This session starts with brief comments from each panel member followed by a Q&A with attendees.
Lara Nichols
Senior Director, Global Partner Strategies
Tyco International

Daliah Saper, J.D.
Saper Law Offices

Adrian Gonzalez
Adelante SCM
Thursday, August 9, 2012
10:30 am - 12:00 pm
The Social Supply Chain: Opportunities, Risks, and Strategies for Supply Management in the Facebook Era

Once viewed merely as a means to chat with friends, social media is fast-becoming an integrated part of "normal" business. Social tools can be an invaluable tool for supply management professionals looking to identify new innovations, understand commodity and pricing trends, capture best practices, and collaborate with stakeholders, peers, and suppliers. Yet, if left unchecked, social media can amplify social, environmental, and service disruptions in your supply chain that can negatively impact your brand and leverage in the market. Discover how you can effectively harness the power of social tools to manage risks and reap rewards. Discuss ways to benefit from the new and varied communication platforms. Learn why it's important to understand the "knowledge of crowds," the "democratization of information" and "information validation techniques."
Tim Minahan
Chief Marketing Officer
Ariba, Inc.
Thursday, August 9, 2012
12:00 pm
Going Forward & Wrap-Up Lisa Ellram, Ph.D., CPA, C.P.M., CMA
Director, CSSL
Rees Distinguished Professor of Supply Chain Management, Miami University of Ohio

Contact Information

For more information regarding the program or company membership:

Scott R. Sturzl, CPSM, CPSD, C.P.M.
Vice President
A.T. Kearney Center for Strategic Supply Leadership at ISM
480/752-6276, x3105

Cecilia Mendoza
A.T. Kearney Center for Strategic Supply Leadership at ISM
480/752-6276, x3092

Kristen Moreno
Senior Associate
800.888.6276 x3005

For general information regarding the Center:

A.T. Kearney Center for Strategic Supply Leadership at ISM
PO Box 22160
Tempe, AZ 85285-2160

The Center

The A.T. Kearney Center for Strategic Supply Leadership at the Institute for Supply Management, a non-profit organization, is an exclusive thought-leader and development forum of senior supply leaders, who drive some of the most influential companies from a cross-section of industries. The Center focuses on synthesizing the outlook for the next two to four years with an eye toward helping executives identify changes that require attention today to create competitive advantage for tomorrow, while providing unique executive development and networking opportunities.

Become a member today, click here to join.

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